BLOG

A brand strategy is a long-term plan for a brand to achieve specific goals. For a brand strategy to succeed, the business needs to choose the suitable method to follow to achieve its goal. There are different brands strategies types that a company can choose from, including:

Colours influence our emotions, reactions and impressions. Each colour stimulates the brain in its own way and has a particular effect on consumers. Colour psychology is the study that deals with colours and their impact on human behaviour. We are all subconsciously influenced by colours when buying different products.

Has your brand got gorgeous text but it seems to be affecting your business negatively? You may begin to wonder what you've done wrong, only to realise that the text you found amazing is not as impressive as you once thought.

Today's hot question is whether redirecting URLs for content can impact your SEO? Like most queries, there are many factors to consider when determining the consequences. On one hand, search engines may look at these redirected URLs and see them as "duplicate content", which can negatively impact your SEO. However, people clearly do it for a...

Want to know how to boost your ad campaigns with Facebook marketing experts? Facebook marketing is a valuable tool for any company looking to reach its target audience. From branding campaigns to advertising, Facebook offers a variety of services that can be tailored to meet any business' needs.

If you are on the verge of creating a successful website, you must have heard about SEO. This is something that you need to put your head around. The idea of using keywords on articles is simple to grasp, but when more advanced terms such as onsite and offsite SEO becomes a little bit tricky.

Content is essential in your content marketing strategy. However, without a plan, it won't be easy to stay consistent in creating quality content. To stay ahead of your competition, it is vital to have a content plan. This will promote your business and keep your audience engaged.

Are you a marketer thinking of investing in SEO and content marketing? This is the right thing to do now to grow your business through organic traffic. SEO is an effective way of gaining organic traffic to your website. In addition, it is low cost and brings long term results.

In most cases, marketers find it hard to choose an SEO platform to go with their marketing efforts. The main reason for this is the different options and capabilities that one has to choose from.

In marketing, brand architecture is the overall structure of your sub-brands. Good brand architecture should be organised in a way that makes consumers better understand your brand.